April 19, 2019

DIGITAL MARKETING: Creating it’s Presence

The modern world of today can be accurately described as a “fast world”. We have superfast means of transportation, for goods, for people and for data too, and these are all important in context of the modern society that we have developed into. People are often seen complaining about the lack of time they have because of the lifestyle they are living. This creates a serious problem for the marketing wing of the corporate world, and they very well recognise this. They are aware that most of the people are not having time to listen to the salesmen or for any other traditional means of product marketing.

Even on television, people switch channels as soon as the program pauses for a commercial break. How is anyone supposed to advertise products in this era of changing lifestyles of people?

The marketing agencies realised that for successful marketing of their products, they will have to go where their customers are for most part of their day, which would undoubtedly be the ‘Internet’. The marketing agencies are nowadays trying to market their products on these platforms, more commonly the practice is termed as ‘Digital Marketing’. Digital marketing is the promotion of products or brands via one or more forms of electronic media. It differs from traditional marketing in that it uses channels and methods that enable an organization to analyse marketing campaigns and understand what is working and what isn’t – typically in real time. Thus it is more than just marketing; it is efficient marketing. Various techniques are employed like Search Engine Optimisation, link building, indexing popular keywords and phrases etc. to target ads at their audience. This helps them to craft just the perfect ads for their audience on different online platforms.

Marketing agencies use techniques like search engine optimisation to make their web-content popular. All the search engines be it Google, yahoo or bing, use certain algorithms, all a bit different from each other, to segregate the web pages on the basis of the authenticity and popularity of the content it hosts, so as to provide the best search results to the user at the start of the result set and the not so good ones towards the end. Web-Developers study these algorithms and come up with means to rank their web pages better in the search results, which in turn increases traffic on their web sites.

Another important technique that the marketing agencies use is that of Big Data. Companies like Google, Facebook and Amazon store large, or rather tremendously huge amounts of data regarding the user’s behaviour and activities. Then Big Data technologies are employed to find patterns in their behaviour which helps them to target specific ads to specific users at specific times.

Digital Marketing is all about creating a marketing strategy which is intelligent as to customise itself according to the needs of specific people, which is targeted at most probable customers already on the lookout for the product, which is cost-effective and is adaptable to the changing of popular behaviours. Digital Marketing is ostensibly the most suited for our times and the most effective marketing method available for your business.

So far, this article was just some information which may or may not be useful to you, but if you made it this far I am sure this will help you. To pursue a career in DIGITAL MARKETING keep going are read the full article.

The only Bachelor’s Degree course related to Digital Marketing BBA Digital Marketing! It is a management program that also focuses on the field of Digital Marketing. Apart from this Bachelor’s Degree program, many websites and training institutes in India are offering Digital Marketing training courses (online/offline mode). Most of these training programs are certification programs. Some institutes are also known to offer Diploma courses.

Some of the well-known certificate courses belonging to this category include –

  • Certified Digital Marketing Master Course
  • Certification Program in Digital Marketing
  • Online Marketing and Certification Training

Certification Program in Individual Modules (like SEO, SEM, Data Mining, Analytics, SMM, E Mail Marketing etc.)

Some of the well-known diploma courses include –

  • Professional Diploma in Digital Marketing
  • Professional Diploma in SEM (Search Engine Marketing
  • Professional Diploma in SMM (Social Media Marketing)

Popular websites and institutes are Digital Vidya, NIIT, EduKart, SimpliLearn, IMRI (Internet and Mobile Research Institute), AIMA, Learning Catalyst, EduPristine etc. are offering Digital Marketing courses in India. Duration for the same depends upon the institute and the nature of the course.

Common job profiles available in front of Digital Marketing professionals include –

  • SEO Manager/Professional
  • Project Manager
  • Digital Business Marketer
  • Content Marketer/Manager
  • Digital Marketing Strategist
  • Digital Marketing Consultant
  • Social Media Manager
  • Data Analytics Professional
  • Web Designer
  • Customer Care Executive
  • Freelancer
  • Entrepreneur

Once one is done with your degree or diploma in Digital Marketing, one may find a job in the following work setups –

  • Digital Marketing Agencies
  • Digital Marketing Department of MNCs and Companies
  • Start-ups
  • Data Analytics Agencies
  • Internet Technology Businesses

An article on entrepreneurship by Prashay Yadav

Published with permission from Drishtikon Official



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